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Simon Devonshire

Simon began his career as a runner in a West End advertising agency, however his natural tenacity drove him in short order to become account manager for Heinz at the age of 21, running promotions that delivered millions of responses. In 2000 he was recruited by Yellow Pages to support the launch of Yell.com. Irrepressibly creative, Simon shortly afterwards started his own venture, One Water, since when he has worked at O2, heading up the enterprise division, and has helped to establish a further seven companies, including Zopa (a pioneer in the alternative finance space).

Simon’s entrepreneurial spirit underpins his current role as Director of New Business Ventures at Wayra Europe. Funded by Telefonica, Wayra is a business accelerator and incubator for early stage digital companies and it helps almost 300 startups internationally.

In addition, Simon is an advisor to the Government’s Department of Business, Innovation and Skills where his remit is to act as a scale-up entrepreneur, advising BIS on how to help small businesses achieve growth. We are delighted that he has joined the Advisory Board of Loudon Partners.

Sir Peter Michael, CBE

With over forty years’ experience as an entrepreneur in Europe’s Silicon Valley, Sir Peter Michael brings an immeasurable wealth of experience to the Advisory Board of Loudon Partners. An electronic engineer, Sir Peter was the founder of Micro Consultants Group and from this base was the driving force behind Quantel, a ground-breaking digitized special effects company for television and film production, renowned for the now universal graphic-arts tool, Paintbox. In the 1980s, Sir Peter’s interests merged with UEI plc and he became its Chairman.

In 1989 Sir Peter was knighted for his services to government and industry. In 1992, he co-founded Classic FM, the first national commercial radio station in the UK. Classic FM has since merged with GWR and Capital Radio to form the largest commercial radio group in the UK, before being acquired by Global Radio in 2008. Sir Peter’s private interests include a world-renowned vineyard in California and five star restaurant and hotel, The Vineyard at Stockcross in Berkshire. Sir Peter has served and continues to serve as a Non-Executive Chairman/Director on the Boards of a hugely diverse range of businesses and not-for-profit organisations.